Sales & Marketing: What is influencer marketing?

08 Mar Sales & Marketing: What is influencer marketing?

Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive messages to brands’ target audiences. It’s this collaboration between brands and creators that allows businesses to expand their reach across their buyer personas.
The major types of brand influencers are:
·        Micro-influencers
·        Celebrity influencers
·        Blog influencers
·        Social media influencers
·        Key opinion leaders