SALES conversations messaging and a consistent process

20 Nov SALES conversations messaging and a consistent process

If you build it they will come? <— Is this really true?

Or,

should you be…”Nailing it Before you scale it?”

99% problem that occurs, over and over: Hiring & Using the “Specialization of Roles” model in the wrong order…

Specialization roles are BDs, BDMs, SDRs, SEs, CSMs… 

The ultimate goal of sale must be ‘conversion flow rate’ in outbound prospecting. 

The majority of the companies I worked with requires -> conversations messaging & a consistent process.

The companies I worked with are not even ready to bring in talent because they’re

-> not clear on the target message channel

-> not having have a clear handle on their revenue goals or 

-> not even aware, what prevents them from attaining such goals

Build it & they will come is better suited for organizations who have the following nailed & scaled:

1. alignment with HR and sales team on

2. roles and responsibility, and process clearly defined

3. target clearly defined total addressable market & ideal customers

Message to address in conversation flow is,  

————————————-

who they help 

what problem they help solve 

why they can help to solve that particular problem 

& how they can solve the problem

My take away:  Get the right people in place to nail the process and then accelerate that process by adding the perfect people/talent in the perfect spot/seat on the bus and hold on!