Sales and Marketing: LinkedIn Article Writing

14 Dec Sales and Marketing: LinkedIn Article Writing

Inspiration

1. What you write doesn’t have to do anything with your work or job. Write something that is interesting to you.

2. Familiarize yourself with Linkedin Communities and Groups

3. Have a hobby? Pull from it and apply to business.

4. Explain your ‘hack’ that helps you come up with your next big idea (in an unexpected way).

5. Do you have an opinion about a certain overused life phrase? Write about it.

6. News aggregators like Google News or Apple News can be a great source of timely, relevant inspiration.

7. When in doubt, lean on LinkedIn’s trending topics of what people are talking about right now.

8. Google Trends can also provide you valuable insights on trending search topics.

Productivity

1. Pick a writing schedule and stick to it. Sometimes it means sitting in front of a blank screen for thirty minutes, and that’s okay (please note: if you’re approaching 10 hours, step away from the computer!)

2. Perfectionism is your worst enemy. It’s okay to write sloppy drafts and change them later; don’t get it right, get it written.

3. Procrastinators, give yourself deadlines. If you tell your followers/contacts that you’ll be releasing an article at a certain time every week or month, you’re more likely to follow through. 

4. Experiment. Try writing first thing in the morning. Try at night. Try without distractions. Try music. Try a different chair or a stand-up desk. Mix it up to find your groove.

5. Keep an eye out for time-savers. For instance, when it comes to sharing via social media (something I’ll get to a few tips farther down), IFTTT is an app that can help you keep things quick and easy.

6. There are a ton of tools out there that promote distraction-free writing — turn your phone on ‘do not disturb’ and see what works well for you.

7. Worried about your grammar? Grammarly may be your new best friend.