What Is Brand Building?

11 Jan What Is Brand Building?

Chetan Patel

What Is Brand Building?

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Brand building is not a one off thing. You have to define your brand, differentiate, present it, and review what your brand stands for from time to time. It is very important to be clear about your branding strategies and how you’re going to implement them.

There are 3 types of brands.
1. Service brand
2. Retail brand
3. Product brand.

5 steps are involved in brand building.
1. Define Your Brand.
2. Differentiate and Position Your Brand.
3. Build and Expose your Brand.
4. Personalise your Brand.
5. Review Your Brand.