Sales & Marketing: What should be there in the Sales Pitch?

18 Jan Sales & Marketing: What should be there in the Sales Pitch?

Chetan Patel

Sales & Marketing: What should be there in the Sales Pitch?

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What should be there in the Sales Pitch?

Hook

Whether it’s the opening line of your cold call or the subject of your email, your hook should capture your buyer’s attention. Great ideas for openings include:

– Asking a question (“How would you like to increase revenue…”)

– Share a data point (“Did you know that 60% of CEOs…”)

– Reference a shared connection (“Saw that you were also a fan of…”)

– Cut to the chase (“I won’t waste your time — just wanted to share…”)

– Mention a recent interaction (“It was great connecting with you at…”)

Context

After your hook, you should quickly explain why you are contacting your buyer and what your product can do for them. Keep this value prop short but enticing. Some key points to hit on include:

– What your product is in plain English — now is not the time for marketing jargon

– Why the buyer should continue to engage with you using data, case studies, or market research

– How the buyer will personally benefit should they respond. Do this by tying the benefits from the previous bullet to the buyer’s goals or objective.

Call to Action

Finally, close your pitch out with a call to action, or CTA. Push to include a clear next step your buyer can take, like calling you back or responding with availability. Take a look at these examples:

– When is a good time to chat about this more?

– Would you be open to a call to hear more?

– What is the best way to connect on this?

– Do you have any availability next Tuesday for a quick call?

– How would 15 minutes next week sound?

– Does it make sense to connect for 10 minutes this week?