21 Dec Sales & Marketing: LinkedIn Article Brand Building
1. Start with clarity. If you don’t know what it is you’re trying to achieve, no one else will, either.
2. Make sure you, and your content, are genuine. If you don’t believe it, don’t write it. Consistency gives readers — and potential clients, customers, and employers — a feeling that they can trust you.
3. Social media is your friend. Cross-posting between platforms is a great way to give your followers from different mediums a chance to see your work. Twitter, Instagram, Medium, and even Reddit can all be places to stoke the fire of your brand.
4. Make sure you understand how hashtags work before spamming your posts with them — there are best practices for everything.
5. If you don’t already have one, create a Facebook Fan Page for yourself. It can serve as a great, dedicated social channel for you to build a new audience — and promote within.
6. After you publish an article, consider experimenting with Facebook Ads and Twitter Ads and target a relevant audience — even a $10-15 budget could give your article a nice boost.
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