01 Sep SALES is EASY, Marketing is not EASY : 70/30 technique
“As goes the Sales leader, so goes the all Development .”
“The level of the team rarely, if ever, exceeds the level of the leader.”
Let your client speak more and more about his problem. It’s a 70/30 technique.
Remember, Listening develops trust
Inspire your client to speak on the problem, you ask questions on his pain and pretences. ( 70% listening )
At last, when the client is empty and needs a solution then show them the opportunity.
Show the advantages of buying your services and also show them what you don’t give. it will build trust and sales happen on trust. ( 30 % Speaking)
Apply these techniques in your next call with prospects to keep them talking about their problem.
But why it’s important
Because more they talk about their problem, the more they realize that they need you to solve their problem and it increases the chances of closing the deal.
Keep in mind , SALES is EASY, Marketing is not EASY
No Comments