Product – Marketing

22 Jan Product – Marketing

Chetan Patel

Product – Marketing

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here are a few questions which we need to ask ourselves before spending lots of money or effort in marketing.

1. what is your lifetime value for the user?

2. what is your return of investment?

3. does your product is ready or stable to handle the load ?

4. does your on boarding process is ready?

5. does your support team or support document is ready?

6. does my retention of the user is as per market.

now its questions come that how do we know LTV or ROI or retention.

we can achieve this number via beta testing. beta testing means you acquire a few groups of people in 2-3 months and do all experiments on that people and you build all your numbers base on the beta tester and you will get an idea of all the above questions.