Sales & Marketing: Final notes on LinkedIn Article Writing

28 Dec Sales & Marketing: Final notes on LinkedIn Article Writing

1. Remove any expectation that your efforts will result in overnight success

2. If someone takes the time to write a thoughtful comment on your article, you should reciprocate and encourage a dialogue. Don’t be silent if you can spark a conversation — that’s what it’s all about.

3. Have you ever seen those articles that are 1-2 sentences? Please don’t do that. Post a status update instead. 🙂 

4. Avoid late night publishing — weekends are a bit risky, too. Prep your content and save it as a draft so it’s all set to go at the optimal time.

5. Please don’t be overly promotional — readership can quickly identify inauthentic agendas, which defeats the purpose of brand-building. 

6. Remember that process is more valuable than product. Hopefully you’re producing solid content, but the learning and the discipline that go into a productive writing routine are going to stick with you for a lifetime. 

7. Track your long-term successes, not necessarily through engagement metrics, but how you’re evolving over time as a writer — that’s an indication that you’re accomplishing something worthwhile. It’s a night & day difference from my 1st article to where I am today.

8. Stay in motion. Miss a deadline? The worst thing you can do is waste time and energy shaming yourself. Just keep on moving forward. 

9. Ask for help when you need it. 

10. Have some fun. Writing won’t be a party, but if you can’t get even a tiny bit of enjoyment out of your process, then you’re definitely writing about the wrong things.