KPI – Key Performance Indicator

09 Sep KPI – Key Performance Indicator

Key Performance Indicator (KPI) is very important for each business. KPI will help the business owners to check how effectively they are achieving their business objectives.  The business has to build KPI in each department like Marketing, Sales, Operations, R&D, finance, HR, and Management.

1. Sales Qualified Leads (SQL)

2. Purchase Funnel

3. Funnel Conversion Rates

4. Brand awareness

5. The lifetime value of a customer (LTV)

6. Customer acquisition cost (CAC)

7. Customer retention

all are above KPI which will be belong to the SaaS base platform. you have to find your own business KPI for the Marketing department. You have to keep track of day wise, week wise and month wise. Base on the comparison you will able to see that does your strategic is helping you to achieve your goals which you have defined.